Umbraco to WordPress migration services
Simplify your CMS. Cut costs. Migrate from Umbraco to WordPress without losing your content, design, or SEO visibility. Future-ready from day one.
get 20 hours of free discovery
get 20 hours of free discovery
Why move fromUmbraco to WordPress?
Umbraco gives developers control, but with time, that control can become complex. WordPress offers a more scalable, intuitive, and cost-effective way to manage digital experiences, without sacrificing flexibility.
Lower Total Cost of Ownership (TCO)
Running a site on Umbraco often means higher development effort, custom maintenance, and complex hosting. WordPress brings those costs down, with no license fees, flexible hosting options, and an ecosystem of plugins and tools that reduce the need for custom builds.
Modern editorial workflows
Teams often struggle with Umbraco’s content workflows and structure. WordPress provides a block-based, intuitive editorial interface, making campaign management and content updates faster across teams.
Backward-compatible upgrade
Upgrading between major Umbraco versions can feel like starting over, often requiring redevelopment of features and templates. WordPress is built with backward compatibility in mind, allowing version updates without breaking features, saving time and budget.
Centralized multisite management at scale
Managing multiple sites in Umbraco can become complex quickly. With WordPress Multisite, enterprises can centrally manage themes, users, workflows, and governance across dozens or hundreds of sites from a single dashboard.
Built-in integrations
Connecting Umbraco to tools like Salesforce or HubSpot usually requires .NET developers. WordPress offers ready-made plugins and REST APIs, making CRM, analytics, and marketing integrations faster and cheaper.
Grows with Your Business
Whether you’re launching more sites, expanding into new regions, or adopting a headless setup, WordPress adapts. Its flexibility and community support make it easier to keep up with your business goals, without needing to replatform again later.
Get up to 20 hours of (free) scoping for your corporate website
Let’s align your corporate website with your business goals. We’ll dive into your needs and challenges, offering strategic insights to help you move forward with confidence.
Umbraco to WordPress: rtCamp’s migration approach
Here’s how we handle Umbraco to WordPress migrations at rtCamp.
Analyzing your Umbraco setup
Conduct a detailed review of features, workflows, and integrations. Map these to equivalent WordPress solutions.
Frontend migration
Recreate your Umbraco design as a custom WordPress theme. Optionally, redesign for enhanced user experience and modern branding.
Backend transition
Replace Umbraco-specific workflows with WordPress plugins or custom developments. Rebuild forms, integrations, and functionalities.
Content migration
Migrate pages, posts, media, and metadata while preserving internal linking. Leverage automated and manual methods for precision and consistency.
SEO migration
Safeguard your SEO equity by replicating metadata, URLs, and structured data. Implement 301 redirects to retain search rankings.
Trust and confidence
built through a track record of success
15+
years of enterprise IT experience
200+
rtCampers for any scale & scope
300+
successful WordPress migrations
20 hours of free discovery: Get clarity on the scope and complexity of your project
rtCamp has helped our organization in so many ways! Their incredible wealth of knowledge and experience around the WordPress platform has brought peace-of-mind to our teams and leadership. Not only have they built us sustainable enterprise-class WordPress sites, but they have also helped streamline our go-to-market process with the solutions they have helped us architect.
Randall Benson
Senior Manager, Marketing Operations
rtCamp’s remarkable Drupal to WordPress migration, completed in just a few weeks, was a game-changer for FleetNet America. Their expertise transformed our online presence, elevating user experience and functionality. This initiative had a noteworthy business impact, with a 2x increase in performance. WordPress, known for its versatility, proved to be an excellent choice for our Enterprise B2B needs.
Samantha Blum
Digital Marketing Manager
rtCamp has been an invaluable partner in making complex migrations seamless and stress-free. Their technical expertise, continuous process improvements, and always-on support make a huge difference for our clients. If you’re tackling a CMS migration, you’re in great hands with rtCamp!
Peter Vibert
Technical Account Manager
rtCamp delivered our project on time and within budget. They migrated all existing content from our legacy platform to WordPress seamlessly. This empowered our team to manage the CMS efficiently, freeing up our core engineers for larger initiatives. The cost savings from switching to WordPress are significant. rtCamp provided exceptional value across all aspects. They were incredibly responsive to our needs throughout the entire process.
Chuck Konfrst
Director User Experience
Turnaround time for our article publication has been significantly reduced, with the added benefit of my team being able to put together content much quicker and more consistently, meaning my job as editor is made easier. Overall, it’s been a much more productive experience, on top of our articles looking much better.
Mikey Bautista
Director of Everyday Carry Operations
Ready to make the move fromUmbraco to WordPress? Explore our process
Keep it simple and hassle-free with rtCamp’s expert-led Umbraco to WordPress migration service.
01
Consultation
The migration process begins with a detailed consultation to align our approach with your goals, challenges, and priorities. During this phase, we review your current Umbraco setup, identify unique requirements such as custom features, and discuss your design preferences and SEO objectives. This step ensures a clear understanding of your expectations.
03
Migration execution
With the plan in place, we execute the migration meticulously. This involves creating a secure development environment, backing up your data, and transferring content, media, and metadata. We recreate or redesign your site’s theme, integrate essential tools, and thoroughly test each component to ensure everything works seamlessly in the new WordPress environment.
05
Post-migration support
After launch, we provide dedicated support to address any immediate concerns and ensure the site operates flawlessly. We also offer training sessions to help your team manage the new WordPress site effectively. For ongoing optimization and security, our tailored maintenance plans provide peace of mind and long-term value.
02
Discovery & planning
We perform a comprehensive audit of your site’s architecture, content, and integrations. This helps us create a roadmap for the migration, covering design replication or redesign, content and functionality migration, and an SEO retention strategy. The roadmap ensures all stakeholders are aligned and timelines are defined.
04
Launch
Before going live, we validate the entire setup through rigorous testing. This includes checking for content accuracy, design fidelity, and performance benchmarks. Our team ensures that Core Web Vitals are optimized, SEO elements are intact, and user experience meets the highest standards.
01
Consultation
The migration process begins with a detailed consultation to align our approach with your goals, challenges, and priorities. During this phase, we review your current Umbraco setup, identify unique requirements such as custom features, and discuss your design preferences and SEO objectives. This step ensures a clear understanding of your expectations.
02
Discovery & planning
We perform a comprehensive audit of your site’s architecture, content, and integrations. This helps us create a roadmap for the migration, covering design replication or redesign, content and functionality migration, and an SEO retention strategy. The roadmap ensures all stakeholders are aligned and timelines are defined.
03
Migration execution
With the plan in place, we execute the migration meticulously. This involves creating a secure development environment, backing up your data, and transferring content, media, and metadata. We recreate or redesign your site’s theme, integrate essential tools, and thoroughly test each component to ensure everything works seamlessly in the new WordPress environment.
04
Launch
Before going live, we validate the entire setup through rigorous testing. This includes checking for content accuracy, design fidelity, and performance benchmarks. Our team ensures that Core Web Vitals are optimized, SEO elements are intact, and user experience meets the highest standards.
05
Post-migration support
After launch, we provide dedicated support to address any immediate concerns and ensure the site operates flawlessly. We also offer training sessions to help your team manage the new WordPress site effectively. For ongoing optimization and security, our tailored maintenance plans provide peace of mind and long-term value.
Navigating the Umbraco to WordPress shift?
Check out these resources
Umbraco to WordPress migration guide
Plan and execute your Umbraco to WordPress migration with confidence. This step-by-step guide covers everything from technical planning and content mapping to launch and post-migration optimization, so you can migrate without disruption.
Umbraco vs WordPress handbook
Compare Umbraco and WordPress across cost of ownership, editorial usability, multisite management, and long-term maintainability. This guide breaks down where each platform stands, so you can make an informed, future-ready decision.
Umbraco to WordPress migration FAQs
Get answers to some of the most frequently asked questions about migrating from Umbraco to WordPress!
What are the biggest limitations of Umbraco that WordPress helps overcome?
Many businesses outgrow Umbraco due to its reliance on developer-led workflows, expensive upgrade cycles, and limited multisite management. WordPress removes these bottlenecks with flexible publishing, easier integrations, and a more maintainable architecture, without compromising scale or security.
Will we lose any functionality or integrations during migration?
Not at all. We map all existing Umbraco features, including custom components and third-party integrations, and rebuild them in WordPress using native APIs, plugins, or custom code. In many cases, you’ll gain more flexibility and extendability than before.
How do you ensure our SEO rankings aren’t affected?
We conduct a complete SEO audit before migration. This includes replicating metadata, canonical tags, and structured data. We also maintain existing URLs or set up 301 redirects, and run SEO testing pre- and post-launch to preserve your search performance.
How long will the migration take, and what resources do we need to commit?
Most enterprise migrations take 8–12 weeks, depending on complexity. We handle the heavy lifting, your team mainly participates in discovery, content reviews, and final validation. A detailed timeline and team plan are shared during the planning phase.
Can we redesign our site during the migration?
Yes. While we can mirror your existing design, many clients use migration as a chance to refresh their UX, accessibility, or brand identity. We support both design-preserving and redesign tracks, depending on your goals.