UMBRACO TO WORDPRESS MIGRATION SERVICE Stop rebuilding Umbraco. Move to WordPress
Maintaining Umbraco costs more than improving your site. If you have to rebuild, rebuild onto WordPress and end the endless upgrade cycle. rtCamp migrates you in 8 to 12 weeks with content and SEO intact.
Get 20 hours of free discovery
UMBRACO TO WORDPRESS MIGRATION SERVICE
Stop rebuilding Umbraco. Move to WordPress
Maintaining Umbraco costs more than improving your site. If you have to rebuild, rebuild onto WordPress and end the endless upgrade cycle. rtCamp migrates you in 8 to 12 weeks with content and SEO intact.
Get 20 hours of free discovery
Trusted by the world’s leading brands
Sounds familiar?
Maintaining Umbraco has become a costly job, and the following is no longer a surprise
Your “upgrade” quote looks suspiciously like a rebuild.
Marketing asks for personalization. Finance gets another license quote.
The more you customize Umbraco, the more work you have to redo for the next version.
Umbraco may be open source, but hosting, add-ons, and support can push the cost into five figures a year.
If your Umbraco developer leaves, it’s hard to find the next one.
Leaving Umbraco? We’ll make sure the migration doesn’t create new problems.
In an Umbraco migration, three things may go wrong. Here’s how we handle each one.
Your Umbraco setup has custom functionality
Custom property editors, backoffice extensions, and integrations can’t simply be copied into WordPress.
How we migrate custom code
We audit your Umbraco implementation, map what each custom component does, and rebuild the functionality you need using the right WordPress approach.
Your content has a different structure
Umbraco document types and properties don’t have a one-to-one equivalent in WordPress.
How we migrate your content
We map your existing content structure before migration, decide what should change, and validate the new WordPress structure against the original.
Your SEO needs to survive the move
Changing platforms shouldn’t mean losing the search visibility you’ve built over the years.
How we prevent SEO loss
We map existing URLs, preserve what can be preserved, and validate redirects and metadata before launch so search engines and visitors land in the right place.
Featured case study DealerSpike migrates off ASP.NET with 80% faster site performance
“Partnering with rtCamp was a great decision. They handled our website migration, enhancing both performance and usability. They made sure our content teams didn’t depend on developers for layout and editorial changes.”
Shelby Spainhower
Director of Demand Generation
- 80% increase in average site performance
- No developer tickets for content changes
- 1,000+ posts migrated with full data integrity
- SEO equity preserved
- Lead generation upgraded (Pardot iframes replaced with Gravity Forms)
Umbraco and WordPress are open-source. Here is how they differ
A comparison for teams building the internal business case.
WordPress 
UmbracoSupport lifecycleBackward compatible; no forced major-version rebuilds12 months for most releases, tied to .NETUpgrade costIncremental, non-breaking updatesA rebuild at every major versionTalent poolThe web’s largest developer community.NET specialists. Narrow pool, costly to hireMarketingOwned and extensible, no per-feature licensingCore features paywalledHosting and TCORuns on any LAMP stack; managed hosting optional.NET specialists. Narrow pool, costly to hire
AI readiness Your CMS shouldn’t become your AI bottleneck
Umbraco is positioning itself as “The Most Agent-Ready CMS.” But AI moves faster than any CMS roadmap. WordPress gives you an open platform with a much larger ecosystem to build on. At rtCamp, we contribute to the WordPress AI architecture, helping shape its AI capabilities.
AI-ready content
Make your content easier for AI to understand and discover. We structure content in WordPress so it can be surfaced, reused, and delivered to AI-powered search and experiences.
AI-assisted editorial
Give your content team AI without changing their CMS. We help connect AI tools to the workflows your editors already use, from drafting and summarizing to content enrichment and optimization.
AI integrations on your terms
Connect the models and tools you want.
WordPress’s open ecosystem lets you choose how AI connects to your content and applications instead of waiting for platform-native capabilities.
Ecosystem AI knows
Build on the web’s largest CMS ecosystem.
WordPress’s scale means a much larger body of documentation, plugins, integrations, and implementation knowledge for AI tools and developers to work with.
AI-accelerated development
Use AI to build and evolve WordPress faster. Our engineers use AI throughout development and migration, while keeping architecture, security, and code quality under human control.
Build an AI-ready WordPress platform
What you gain on WordPress
Move to WordPress, run by rtCamp, and you own infrastructure that 43% of the web already runs on. There are no forced rebuilds, the largest developer pool on the web, and marketing capability that you don’t have to pay extra for.
Platform you control
Umbraco’s release cycle is vendor-controlled, with two major releases a year and only every fourth release receiving LTS. WordPress gives you more control over when and how you evolve your site.
Lower overhead
WordPress can run on a broad range of hosting infrastructure, while enterprise-managed hosting is an option rather than a requirement.
Bigger ecosystem
WordPress gives you a much broader plugin and integration ecosystem, so more functionality can be added without building everything from scratch.
Developer availability
There are hundreds of thousands of WordPress developers globally. A much larger talent pool means you’re not as dependent on a small group of Umbraco specialists.
How we migrate from Umbraco to WordPress
Our approach covers the full migration in five phases, from Umbraco audit to post-launch support. No big-bang launch. All engagements start with 20 hours of free discovery.
Migrate from Umbraco to WordPress
Discovery
Discovery and content audit
We audit your Umbraco implementation before writing a line of WordPress code: document types, properties, media, templates, macros, custom extensions, integrations, and SEO baseline. You get a migration roadmap before development starts.
- Platform and implementation audit
- Document type and property inventory
- Custom extension and package audit
- Integration mapping
- SEO baseline and URL audit
- Migration roadmap with timelines and budget
Architecture
WordPress architecture design
We design WordPress around your content model and publishing workflows, rather than recreating Umbraco’s architecture one-to-one. Document types become custom post types, properties become WordPress fields, and layouts are rebuilt as Gutenberg blocks where appropriate.
- Information architecture
- Custom post type and taxonomy schema
- Custom field specifications
- Gutenberg block and editorial workflow plan
- Theme and design system plan
- Hosting and infrastructure recommendation
Content Migration
Content migration
We migrate your content, media, relationships, and metadata individually. Every migrated record is validated against the Umbraco source before launch.
- Field-by-field content validation reports
- Media library migration with deduplication
- Taxonomy and relationship mapping
- Author and metadata migration
- Complete legacy URL redirect map
- Staged migration with checkpoint reviews
QA
Integration rebuild and QA
Your CRM, analytics, forms, marketing automation, search, and other integrations are rebuilt for WordPress and tested before launch. Your editorial team also runs through real publishing workflows on the new platform.
- Integration testing
- Performance benchmarking
- Editorial workflow testing
- Security and accessibility audit
- Cross-browser and responsive QA
- SEO and redirect validation
Launch
Launch and hypercare
We build WordPress in parallel while your Umbraco site stays live. At launch, we use a controlled deployment with rollback capability, then stay involved for 30 days of monitoring, fixes, and optimization.
- Zero-downtime deployment
- Rollback capability
- Post-launch performance monitoring
- 30 days of dedicated Hypercare
- Technical and editorial documentation
- Live team training
Start your umbraco platform audit
- Discovery
- Architecture
- Content Migration
- QA
- Launch
Make the move without the migration risk
We migrate your content, SEO, integrations, and workflows without putting years of work at risk.
SEO that makes the move invisible
Keep the authority you’ve already built
We map every existing URL, metadata, and redirect before migration and validate the new site before launch. Your CMS changes. Your search presence doesn’t have to.
Your content, restructured
Move beyond Umbraco’s document types and properties
We map your Umbraco content model into WordPress deliberately, including fields, media, taxonomies, relationships, and multilingual content where applicable.
Custom functionality, rebuilt for WordPress
No Umbraco-specific technical debt
We audit packages, custom extensions, templates, and integrations, then decide what to rebuild, replace, or retire. You get a WordPress implementation, not an Umbraco replica.
Your integrations, still connected
CRM, analytics, forms, marketing tools
Every integration is mapped during discovery and rebuilt and tested against the new WordPress architecture before launch.
WordPress experience at its best
Better editorial experience, tailored to you
We design the WordPress editing experience around how your team publishes, using Gutenberg blocks and the workflows they need.
Controlled switch to avoid downtime
Your Umbraco site stays live until WordPress is ready
We build and test the new platform in parallel, run migration checkpoints, validate SEO and content, then launch with rollback capability and post-launch support.
Get 20 hours of free discovery
Why choose rtCamp for Umbraco migration
We know what makes an Umbraco migration difficult and how to rebuild it properly on WordPress.
Enterprise WordPress is what we do
Behind rtCamp are 300+ enterprise CMS migrations. We have a WordPress VIP Premium agency status, and years of contributions to the WordPress core.
We tell you when migration isn’t the answer
If upgrading Umbraco is genuinely the better option for your business, we’ll say so. Our goal is to help you make the right business decision, so your platform makes sense for the next few years.
Experts in replatforming multisite, multilingual organizations
We’ve built WordPress platforms for complex organizations with multiple brands, markets, and languages, giving central teams consistency while letting local teams move independently.
Talk to umbraco migration experts
Why enterprises trust rtCamp
17+
Years in business
500+
Enterprise engagements
96%
Client repeat rate
6+
Years of average client partnership
17+
Years in business
96%
Client repeat rate
500+
Enterprise engagements
6+
Years of average client partnership
What our clients say
of
Their expertise and client-centered approach have made them invaluable partners in developing industry-leading websites.
Justin Collins
Marketing Director at Cox Automotive
Al Jazeera used rtCamp to provide surge staffing for some critical, time-sensitive internal projects. The high-quality engineers they provided us integrated quickly with our agile processes and have since proven to be among the most productive members of the team.
David Hostetter
CTO & Board Advisor
Planning to move from Umbraco to WordPress?
Book a free consultation and we’ll recommend the right approach.
Check out our resources
Handbook
Umbraco vs WordPress
Handbook
Umbraco to WordPress migration guide
case study
DealerSpike case study
Frequently asked questions
1. Isn’t upgrading Umbraco cheaper than migrating to WordPress?
Usually not, once you look closely. The v13-to-v17 jump reworks templates, custom property editors, and integrations regardless. A WordPress migration costs roughly the same effort, but it’s the last forced rebuild you do. After it, updates are incremental and backward-compatible instead of a new project every major version.
2. Will we lose functionality or custom integrations?
No. We map every Document Type, data type, custom property editor, and third-party integration during audit, then rebuild each one in WordPress using native APIs, governed custom code, or vetted plugins. For Dealer Spike, a .NET migration, that included replacing embedded Pardot iframes with a direct Gravity Forms integration that captured UTM data the old setup couldn’t.
3. How do you protect our SEO?
SEO preservation is built into the process. We map every URL, validate redirect chains, preserve canonicals and structured data, and migrate metadata field by field. We benchmark performance before and after to make sure you don’t lose anything.
4. Will the site go down during the migration?
No. We build the new platform in parallel while your Umbraco site stays live, migrate content in validated batches, and switch over with a DNS cutover that has instant rollback. A 30-day Hypercare period starts at launch, with the platform monitored against baseline.
5. Can our marketing team run WordPress without a developer?
Yes. On .NET platforms, most content and layout changes route through IT. We configure the WordPress block editor around your team’s publishing workflows, so editors build landing pages and campaigns on their own.
6. Isn’t .NET more secure or enterprise-grade than WordPress?
Security comes from engineering practice, not the underlying language. WordPress powers 43% of the web, including large regulated enterprises, and rtCamp delivers on WordPress VIP with SOC 2 compliance and ISO 27001 certification, governed custom code, and a documented plugin-vetting process. You own the infrastructure; we handle the engineering that keeps it secure.
7. How long does it take, and what do we need to commit?
Most enterprise migrations run 8 to 12 weeks, depending on complexity. rtCamp handles the heavy lifting; your team joins for the audit, content review, and final validation. You can scope the whole project through 20 hours of free discovery. That’s enough to map risks and build the internal business case before you commit to anything.