/handbook/quality-engineering/testing-automation-approach/
What We Do
Digital Platform MigrationsKey SolutionsManaged ServicesStaffing SolutionsIndustriesProducts
Discovery
Strategic consultancy & project roadmap
Growth Services
On demand development & consultation
Site Maintenance
Annual maintenance. Done for you
QE Services
Testing across SDLC for assured quality
Hosting Migration
Move to a performant hosting with zero downtime
WooCommerce
Enterprise commerce delivered without lock-in
AI
Unlock real use cases and integrations
All Services
A suite of services for any need
Technology STACK
eCommerce
Scale your e-commerce with WooCommerce, integrations, and custom extensions for growth.
EasyEngine
Server management tool that makes using WordPress on Nginx easy.
Web Auditor
Performance Audit & Insights for your Website.
rtMedia
A complete media management plugin for WordPress.
Resources

About Us

CLEAR
Resources
Introducing quality engineering
Test automation approach
Topics
On this page
- Introducing quality engineering
- QE in a nutshell
- Our process
- Our approach
- QC-QA-QE work together
- Tailored services
- Test management & reporting
- Testing types we cover
- QE-development integration
- Tools & technologies we use
- Requirements & collaboration
- Risk-based testing
- Continuous improvement
- Test automation approach
- Our QE service offerings
Tailored Test Automation Strategy
Automated Test Data Management
Continuous Integration and Deployment (CI/CD)
Regular Maintenance
Reporting and Feedback Loops
Shift-Left and Shift-Right
Choosing the Right Tools
Test Automation Code as a Core Deliverable
Last updated on May 26, 2026
How do we approach test automation?
At rtCamp, we take a holistic, strategic approach to test automation, ensuring it covers all key aspects of your project to deliver high-quality software at speed. Automation isn’t just about reducing manual effort—it’s about enabling faster feedback loops, improving software stability, and reducing the risk of human error. Here’s how we do it:
Tailored Test Automation Strategy
Our first step is to work closely with your team to identify the best automation opportunities, focusing on areas that will yield the highest return on investment. We ensure that the most business-critical scenarios are covered first while moving towards providing a more comprehensive coverage.
We cover API testing to ensure smooth integration across services and functional automation to verify core user journeys, features, and critical paths. With visual testing, we make sure the UI looks and behaves as expected across browsers and devices, while performance tests help us identify potential slowdowns and bottlenecks before they reach production.
Automated Test Data Management
A significant part of our test automation strategy involves efficient test data management. We automate the creation, modification, and deletion of test data, allowing tests to be reliable and repeatable. This helps reduce inconsistencies that often result in false positives or negatives and ensures that your test suite runs smoothly as your project scales.
Continuous Integration and Deployment (CI/CD)
To keep pace with your development cycle, we integrate automated tests into your CI/CD pipelines. This means running tests during critical points—like nightly builds or before production releases—ensuring that issues are caught early. For example, imagine deploying a new feature with confidence, knowing that automated tests have verified its functionality and performance.
Regular Maintenance
Test automation isn’t a set-it-and-forget-it solution. We prioritize regular maintenance of automated tests to keep them aligned with evolving application features and user stories. By continuously reviewing and updating tests, we help prevent test fatigue and ensure that our automation efforts remain effective.
Reporting and Feedback Loops
Transparency is key. We provide detailed reports on test results, highlighting any failures and their potential impact on the project. Regular feedback loops ensure that your team is kept in the loop about the status of automation efforts, enabling prompt adjustments and fostering collaboration.
Shift-Left and Shift-Right
We advocate for both shift-left (testing early in the development process) and shift-right (continuous monitoring post-deployment) approaches. This dual approach ensures that risks are mitigated as early as possible, while ongoing testing catches any emerging issues post-launch, reducing downtime and enhancing overall quality.
Choosing the Right Tools
Selecting the right tools is critical for successful test automation. We leverage industry-standard frameworks like testRigor, Playwright, Selenium, or Cypress, and we’re always open to integrating with your existing tool sets. This flexibility allows us to create a seamless automation environment that fits your workflow.
Test Automation Code as a Core Deliverable
We treat test automation code with the same importance as application code. It’s maintained in version control, follows high coding standards, and is subject to code reviews, ensuring it evolves alongside your project. Automation is part of the core deliverable, structured for long-term sustainability and easy maintenance, ensuring it’s not just a short-term solution but a vital tool for ongoing quality assurance.
Continuous improvement
PREVIOUS
Credits
Shweta Sharma
Author
Shweta Sharma
Author
Experienced Quality Assurance Engineer with a demonstrated history of working in the internet industry. Strong quality assurance professional skilled in Requirements Analysis, Test Cases, Agile Met…
Good Work. Good People.
Industry partnerships


Compliance certifications
United States
India
© rtCamp Inc. since 2009. All rights reserved.
Terms of Service · Privacy Policy · Trust Center
Company
Solutions
Subscribe to our newsletter and get a few email updates every month.
United States
India
© rtCamp Inc. since 2009. All rights reserved.
Terms of Service · Privacy Policy · Trust Center
Cookie Consent
We value your privacy
We use cookies to give you the best possible experience. By clicking “Accept,” you consent to our use of cookies to improve site functionality, analyze usage, and personalize content and communications. Your privacy matters to us, and we are committed to handling your data responsibly and transparently. Please check our Privacy Policy for more details.
Manage PreferencesDon’t AllowAllow All
Why do we use cookies?
×
By clicking "Accept" or "Decline All" at the bottom, you consent to the use of cookies and other tools as described in our Cookie Policy in accordance with your settings and accept our Terms of Service.
Toggle EssentialEssential
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Geolocation Config
This cookie is used to store the consent settings based on the visitor's location.
30 days
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
Toggle CloudFlareCloudFlare
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Name
Description
Duration
cf_clearance
Whether a CAPTCHA or Javascript challenge has been solved.
session
Toggle CommentsComments
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Toggle GodamGodam
GoDAM" is primarily a specialized WordPress plugin and media management service designed to enhance video hosting, marketing, and asset management directly within the WordPress dashboard.
Service URL: godam.io (opens in a new window)
Name
Description
Duration
user_image
Temporarily stores the path to the user's avatar or profile picture for quick rendering in the website header.
session
user_id
Stores the numerical ID of the logged-in user to maintain session continuity and basic site operations.
session
full_name
Stores the logged-in user's display name to personalize the site interface without needing database queries.
session
system_user
First-party cookie used to store basic application state identifying the current system user role.
session
sid
A generic session ID cookie used to maintain user state and functionality as the visitor navigates through the site.
session
Toggle Google reCAPTCHAGoogle reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Name
Description
Duration
_GRECAPTCHA
Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
179 days
Toggle Google Tag ManagerGoogle Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
Toggle StatisticsStatistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Toggle Factors AIFactors AI
Factors.ai is a B2B account intelligence and marketing analytics platform that helps Go-To-Market (GTM) teams identify anonymous website visitors, track buyer journeys, and measure the ROI of marketing campaigns.
Service URL: www.factors.ai (opens in a new window)
Name
Description
Duration
_fuid
It is sent to capture session details and track user behavior across your website to provide behavioral data and intent signals.
1 Year
Toggle Google AnalyticsGoogle Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Name
Description
Duration
FPGSID
Stores a session or user identifier to track how visitors interact with a website. This helps Google Analytics measure website performance, user engagement, and usage patterns.
Session
FPLC
Used by Google Analytics to link visitor interactions and sessions across multiple related domains.
20 hours
FPID
A server-side Google Analytics cookie used as an alternative user identifier when third-party cookies are restricted.
2 years
_ga
ID used to identify users
2 years
_ga_
ID used to identify users
2 years
Toggle Jetpack StatsJetpack Stats
Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
Name
Description
Duration
tk_aip
Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
tk_tc
Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.
Session (deleted immediately after use)
tk_qs
Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
30 minutes
tk_ai
Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.
Session in wp-admin; up to 5 years on the frontend
Toggle Microsoft ClarityMicrosoft Clarity
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Name
Description
Duration
CLID
Identifies the first-time Clarity saw this user on any site using Clarity.
12 months
ANONCHK
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Session
_clck
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
12 months
_clsk
Connects multiple page views by a user into a single Clarity session recording.
12 months
Toggle Parse.lyParse.ly
Parse.ly is a content analytics platform that helps publishers optimize audience engagement and content performance.
Name
Description
Duration
cookies.js_dtest
This cookie determines whether the browser accepts cookies.
session
_parsely_session
JSON document storing information identifying a browsing session according to Parsely’s proprietary definition
30 minutes
_parsely_visitor
JSON document uniquely identifying a browser and counting its sessions
13 months
Toggle SalespanelSalespanel
Salespanel is a B2B marketing and sales software that identifies, tracks, and qualifies website visitors and leads in real-time using first-party data. It helps businesses monitor customer journeys, score leads based on behavior, and syncs this data with CRMs (like Pipedrive or HubSpot) to improve conversion rates.
Service URL: salespanel.io (opens in a new window)
Name
Description
Duration
track_uid
Identify and tracking a lead
12 moths
Toggle MarketingMarketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Toggle Bing / MicrosoftBing / Microsoft
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Name
Description
Duration
MR
Used to collect information for analytics purposes.
6 months
ANONCHK
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation
10 minutes
SM
Used by Microsoft in synchronizing the MUID across multiple Microsoft domains to track users for advertising.
session
MUID
Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
1 year
Toggle DoubleClick/Google MarketingDoubleClick/Google Marketing
A comprehensive digital advertising platform for managing campaigns, optimizing performance, and analyzing audience data.
Name
Description
Duration
IDE
This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
2 years
ar_debug
Store and track conversions
Persistent
Toggle LinkedInLinkedIn
LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Name
Description
Duration
bscookie
Used by LinkedIn to track the use of embedded services.
1 year
AnalyticsSyncHistory
Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
30 days
bcookie
Used by LinkedIn to track the use of embedded services.
1 year
li_sugr
Used to make a probabilistic match of a user's identity outside the Designated Countries
90 days
lidc
Used by the social networking service, LinkedIn, for tracking the use of embedded services.
1 day
UserMatchHistory
Used by LinkedIn Ads to synchronize and match user IDs across different ad networks and data providers.
30 days
Toggle LinkedIn InsightLinkedIn Insight
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Service URL: www.linkedin.com (opens in a new window)
Name
Description
Duration
li_sugr
Used to make a probabilistic match of a user's identity.
90 days
lidc
Used for routing and session management.
24 hours
Toggle LiveIntentLiveIntent
LiveIntent provides a platform for email advertising and identity-driven marketing solutions.
Name
Description
Duration
_lc2_fpi_js
Companion cookie to _lc2_fpi used by JavaScript to facilitate cross-domain ad tracking and user identification.
1 year
_lc2_fpi
First-party tracking cookie usually associated with LiveRamp to identify users across devices for targeted advertising.
1 Year
_li_ss
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
1 month
lidid
Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites.
2 years
Toggle Cookie PolicyCookie Policy
You can find more information in our Privacy Policy.
Allow AllDecline All
Accept





