/handbook/kentico-to-wordpress-migration-guide/conclusion/
What We Do
Digital Platform MigrationsKey SolutionsManaged ServicesStaffing SolutionsIndustriesProducts
Discovery
Strategic consultancy & project roadmap
Growth Services
On demand development & consultation
Site Maintenance
Annual maintenance. Done for you
QE Services
Testing across SDLC for assured quality
Hosting Migration
Move to a performant hosting with zero downtime
WooCommerce
Enterprise commerce delivered without lock-in
AI
Unlock real use cases and integrations
All Services
A suite of services for any need
Technology STACK
eCommerce
Scale your e-commerce with WooCommerce, integrations, and custom extensions for growth.
EasyEngine
Server management tool that makes using WordPress on Nginx easy.
Web Auditor
Performance Audit & Insights for your Website.
rtMedia
A complete media management plugin for WordPress.
Resources
About Us
CLEAR
Resources Kentico to WordPress migration guide How can rtCamp help
Topics
On this page
- Kentico to WordPress migration guide
- Discovery process breakdown
- Planning the migration
- Backup & environment setup
- Front & backend migration
- Content and SEO migration
- Quality assurance
- Post-migration training
- How can rtCamp help
Everything you need to know about Kentico to WordPress migration
1. How can I migrate my website without losing SEO?
2. How long does a WordPress migration take?
3. What are the key steps in a Kentico to WordPress migration?
4. What are the benefits of migrating from Kentico to WordPress?
5. Can my existing Kentico design be replicated in WordPress?
Why trust rtCamp
Get our Kentico to WordPress Migration resource kit
Last updated on May 25, 2026
Kentico to WordPress Migration: Conclusion
Congratulations on completing your Kentico to WordPress migration!
Moving to WordPress will help you manage your website easier and also open up opportunities for growth and flexibility.
If you need any help migrating from Kentico to WordPress, take advantage of our discovery and consultation services. You’ll receive 20 hours of free consulting, where we’ll help you understand every step of the migration process and provide tailored advice for your needs. Book your free consultation here!
We can take this a step further, by doing all the heavy lifting for you. rtCamp can make your Kentico to WordPress migration effortless by handling the entire process for you. Explore our Kentico to WordPress migration services to learn more about how we can support you. Check out our Kentico to WordPress CMS migration success stories for insights on how we’ve helped other clients succeed.
Everything you need to know about Kentico to WordPress migration
Migration requires careful execution, and we know you might have some questions. Below are some of the most common queries about migrating from Kentico to WordPress.
1. How can I migrate my website without losing SEO?
SEO preservation is a key part of our migration process. To ensure you don’t lose rankings, we:
- Maintain URL structures or set up 301 redirects for any changes.
- Transfer all SEO metadata, including title tags, meta descriptions, and schema markups.
- Audit backlinks and update internal linking to avoid broken links.
- Optimize the new WordPress setup for fast load times and mobile responsiveness.
With the right planning, your migration can improve SEO performance rather than hurt it.
2. How long does a WordPress migration take?
The timeline depends on your website’s complexity. Small to medium sites can be migrated in a few weeks, while large enterprise websites with custom integrations may take a couple of months. Factors affecting the duration include:
- The number of pages and media assets
- Custom functionalities and third-party integrations
- Whether the migration includes a design revamp or remains a 1:1 rebuild
For a precise estimate, talk to our migration experts.
3. What are the key steps in a Kentico to WordPress migration?
A structured approach ensures a successful migration. Here’s how the process typically unfolds:
- Planning & Discovery – Assessing your existing Kentico setup, content architecture, and SEO structure.
- Backup & Preparation – Securing all website data to prevent any loss.
- Setting Up WordPress – Configuring the CMS, choosing a theme, and preparing for content transfer.
- Content & Data Migration – Moving all pages, media, metadata, and custom features.
- SEO & Redirect Implementation – Ensuring rankings are preserved with URL mapping and redirects.
- Testing & QA – Checking for broken links, design consistency, and functional accuracy.
- Launch & Post-Migration Support – Deploying the new site and monitoring for performance issues.
4. What are the benefits of migrating from Kentico to WordPress?
Migrating from Kentico to WordPress offers several advantages:
- Cost-Effectiveness: WordPress is an open-source platform, eliminating licensing fees and reducing overall website costs.
- User-Friendly Interface: WordPress provides an intuitive interface, making it easier for non-technical users to manage website content and updates.
- Extensive Plugin Ecosystem: With a vast range of plugins available, WordPress allows for greater customization to meet specific business needs.
- Scalability: As your business grows, WordPress can easily scale, accommodating additional features, better performance, and more content.
- SEO-Friendly: WordPress has built-in SEO features and powerful plugins that help improve search engine rankings.
These benefits make WordPress a compelling choice for businesses seeking flexibility and growth.
5. Can my existing Kentico design be replicated in WordPress?
Yes, your current design can be recreated in WordPress with a custom theme, or you can take this opportunity for a redesign. Our team ensures that layouts, branding, and UX remain consistent while leveraging WordPress’s flexibility.
Why trust rtCamp
At rtCamp, we’ve been building enterprise WordPress solutions for 15+ years, with over 300 successful CMS migrations. As a WordPress VIP Gold Partner, we bring deep technical expertise and a proven process to ensure a seamless, secure, and scalable migration.Still have questions? Our team is here to help. Get in touch today and let’s plan your Kentico to WordPress migration together.
Get our Kentico to WordPress Migration resource kit
Sample SOW, Contract, NDA, MSA & More
Δ
First name(Required)
Last name
Email(Required)
Get the kit
Post-migration training
PREVIOUS
Credits
Vivek Tumulu
Author
Vivek Tumulu
Author
Vivek Tumulu is a Content Writer at rtCamp with over a decade of experience writing around enterprise technology and business strategy. His background spans across global IT operations, constru…
Good Work. Good People.
Industry partnerships
Compliance certifications
United States India
© rtCamp Inc. since 2009. All rights reserved.
Terms of Service · Privacy Policy · Trust Center
Company
Solutions
Subscribe to our newsletter and get a few email updates every month.
United States India
© rtCamp Inc. since 2009. All rights reserved.
Terms of Service · Privacy Policy · Trust Center
Cookie Consent
We value your privacy
We use cookies to give you the best possible experience. By clicking “Accept,” you consent to our use of cookies to improve site functionality, analyze usage, and personalize content and communications. Your privacy matters to us, and we are committed to handling your data responsibly and transparently. Please check our Privacy Policy for more details.
Manage PreferencesDon’t AllowAllow All
Why do we use cookies?
×
By clicking "Accept" or "Decline All" at the bottom, you consent to the use of cookies and other tools as described in our Cookie Policy in accordance with your settings and accept our Terms of Service.
Toggle EssentialEssential
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Geolocation Config
This cookie is used to store the consent settings based on the visitor's location.
30 days
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
Toggle CloudFlareCloudFlare
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Name
Description
Duration
cf_clearance
Whether a CAPTCHA or Javascript challenge has been solved.
session
Toggle CommentsComments
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Toggle GodamGodam
GoDAM" is primarily a specialized WordPress plugin and media management service designed to enhance video hosting, marketing, and asset management directly within the WordPress dashboard.
Service URL: godam.io (opens in a new window)
Name
Description
Duration
user_image
Temporarily stores the path to the user's avatar or profile picture for quick rendering in the website header.
session
user_id
Stores the numerical ID of the logged-in user to maintain session continuity and basic site operations.
session
full_name
Stores the logged-in user's display name to personalize the site interface without needing database queries.
session
system_user
First-party cookie used to store basic application state identifying the current system user role.
session
sid
A generic session ID cookie used to maintain user state and functionality as the visitor navigates through the site.
session
Toggle Google reCAPTCHAGoogle reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Name
Description
Duration
_GRECAPTCHA
Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
179 days
Toggle Google Tag ManagerGoogle Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Name
Description
Duration
cookiePreferences
Registers cookie preferences of a user
2 years
td
Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
session
Toggle StatisticsStatistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Toggle Factors AIFactors AI
Factors.ai is a B2B account intelligence and marketing analytics platform that helps Go-To-Market (GTM) teams identify anonymous website visitors, track buyer journeys, and measure the ROI of marketing campaigns.
Service URL: www.factors.ai (opens in a new window)
Name
Description
Duration
_fuid
It is sent to capture session details and track user behavior across your website to provide behavioral data and intent signals.
1 Year
Toggle Google AnalyticsGoogle Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Name
Description
Duration
FPGSID
Stores a session or user identifier to track how visitors interact with a website. This helps Google Analytics measure website performance, user engagement, and usage patterns.
Session
FPLC
Used by Google Analytics to link visitor interactions and sessions across multiple related domains.
20 hours
FPID
A server-side Google Analytics cookie used as an alternative user identifier when third-party cookies are restricted.
2 years
_ga
ID used to identify users
2 years
_ga_
ID used to identify users
2 years
Toggle Jetpack StatsJetpack Stats
Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Service URL: automattic.com (opens in a new window)
Name
Description
Duration
tk_aip
Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.
Up to 5 years
tk_tc
Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.
Session (deleted immediately after use)
tk_qs
Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.
30 minutes
tk_ai
Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.
Session in wp-admin; up to 5 years on the frontend
Toggle Microsoft ClarityMicrosoft Clarity
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Name
Description
Duration
CLID
Identifies the first-time Clarity saw this user on any site using Clarity.
12 months
ANONCHK
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Session
_clck
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
12 months
_clsk
Connects multiple page views by a user into a single Clarity session recording.
12 months
Toggle Parse.lyParse.ly
Parse.ly is a content analytics platform that helps publishers optimize audience engagement and content performance.
Name
Description
Duration
cookies.js_dtest
This cookie determines whether the browser accepts cookies.
session
_parsely_session
JSON document storing information identifying a browsing session according to Parsely’s proprietary definition
30 minutes
_parsely_visitor
JSON document uniquely identifying a browser and counting its sessions
13 months
Toggle SalespanelSalespanel
Salespanel is a B2B marketing and sales software that identifies, tracks, and qualifies website visitors and leads in real-time using first-party data. It helps businesses monitor customer journeys, score leads based on behavior, and syncs this data with CRMs (like Pipedrive or HubSpot) to improve conversion rates.
Service URL: salespanel.io (opens in a new window)
Name
Description
Duration
track_uid
Identify and tracking a lead
12 moths
Toggle MarketingMarketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Toggle Bing / MicrosoftBing / Microsoft
Bing, powered by Microsoft, is a search engine providing web, image, video, and map search capabilities.
Name
Description
Duration
MR
Used to collect information for analytics purposes.
6 months
ANONCHK
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation
10 minutes
SM
Used by Microsoft in synchronizing the MUID across multiple Microsoft domains to track users for advertising.
session
MUID
Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
1 year
Toggle DoubleClick/Google MarketingDoubleClick/Google Marketing
A comprehensive digital advertising platform for managing campaigns, optimizing performance, and analyzing audience data.
Name
Description
Duration
IDE
This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
2 years
ar_debug
Store and track conversions
Persistent
Toggle LinkedInLinkedIn
LinkedIn is a professional networking platform for job seekers, employers, and industry connections.
Name
Description
Duration
bscookie
Used by LinkedIn to track the use of embedded services.
1 year
AnalyticsSyncHistory
Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
30 days
bcookie
Used by LinkedIn to track the use of embedded services.
1 year
li_sugr
Used to make a probabilistic match of a user's identity outside the Designated Countries
90 days
lidc
Used by the social networking service, LinkedIn, for tracking the use of embedded services.
1 day
UserMatchHistory
Used by LinkedIn Ads to synchronize and match user IDs across different ad networks and data providers.
30 days
Toggle LinkedIn InsightLinkedIn Insight
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Service URL: www.linkedin.com (opens in a new window)
Name
Description
Duration
li_sugr
Used to make a probabilistic match of a user's identity.
90 days
lidc
Used for routing and session management.
24 hours
Toggle LiveIntentLiveIntent
LiveIntent provides a platform for email advertising and identity-driven marketing solutions.
Name
Description
Duration
_lc2_fpi_js
Companion cookie to _lc2_fpi used by JavaScript to facilitate cross-domain ad tracking and user identification.
1 year
_lc2_fpi
First-party tracking cookie usually associated with LiveRamp to identify users across devices for targeted advertising.
1 Year
_li_ss
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
1 month
lidid
Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites.
2 years
Toggle Cookie PolicyCookie Policy
You can find more information in our Privacy Policy.
Allow AllDecline All
Accept